PPC vs SEO: Is it Really a Battle?

Search engines are an important pathway for prospects to find your business. Google dominates search, and directly influences  how easily prospects find you when they are searching for new suppliers and products. So called "organic" search results are the standard Google results for a set of "keywords". Commonly used searches can easily return millions of … Continue reading PPC vs SEO: Is it Really a Battle?

I have a stalker… it’s an ad

You’re at the supermarket and you fill up your trolley with some items. You head to the checkouts, but decide to leave your trolley behind while you check something else first. Do you do this a lot? Unless you are shopping with a small child that suddenly needs a trip to the toilet, it isn't … Continue reading I have a stalker… it’s an ad

The #ClickFail Christmas retail meltdown

You would think that retailers would be experts in coping with the Christmas rush. Afterall, it is their busiest time of the year. In the world of US retail, the mythical aura of the Black Friday sales at the end of November holds an enormous significance. It is meant to herald the date at which … Continue reading The #ClickFail Christmas retail meltdown