3 Tactics for milking your B2B cash cows

In B2B enterprise sales, repeat business is absolutely essential. When you need to convince a business to make a significant investment in equipment or change suppliers, you will typically need to influence several stakeholders, and overcome multiple objections. Throw in some complex procurement and tender processes, and it can all add up to significant time … Continue reading 3 Tactics for milking your B2B cash cows

4 email marketing mistakes that can sabotage revenue

Email marketing has been a mainstay of B2B marketing for more than a decade, and still greatly outperforms social media marketing and Facebook advertising - when you measure actual product sales. In B2B marketing, email marketing often means a regular newsletter. The purpose can be quite simple - to remind prospects that you exist, and … Continue reading 4 email marketing mistakes that can sabotage revenue

Clueless emails and overflowing inboxes

Sloppy email marketing can be very irritating for customers and prospects, and industry benchmarks illustrate the dire quality of most material. It is a numbers game, and despite the huge volumes of emails, the amount of clicks generated is very low. When it comes to email marketing campaigns and newsletters,  the current Australian benchmark is … Continue reading Clueless emails and overflowing inboxes

The fickle world of brand fashions

Modern brands involve more than a company logo and some packaging design. They should also encompass the customer experience. Customers change over time, and so do markets. So for any business that intends to survive in the market, the question that should be examined regularly is relevance. How relevant is a product or business model … Continue reading The fickle world of brand fashions