In B2B enterprise sales, repeat business is absolutely essential. When you need to convince a business to make a significant investment in equipment or change suppliers, you will typically need to influence several stakeholders, and overcome multiple objections. Throw in some complex procurement and tender processes, and it can all add up to significant time … Continue reading 3 Tactics for milking your B2B cash cows
Email marketing has been a mainstay of B2B marketing for more than a decade, and still greatly outperforms social media marketing and Facebook advertising - when you measure actual product sales. In B2B marketing, email marketing often means a regular newsletter. The purpose can be quite simple - to remind prospects that you exist, and … Continue reading 4 email marketing mistakes that can sabotage revenue
There was a time when spamming had few consequences. Before you decide to overshare your next product offer and blast emails to everyone on your database, it is worth understanding some of the underlying technologies within the email system. Spammers are estimated to generate a huge proportion of email traffic every day. In January 2013, … Continue reading Voting for the next top spammer
Search engines are an important pathway for prospects to find your business. Google dominates search, and directly influences how easily prospects find you when they are searching for new suppliers and products. So called "organic" search results are the standard Google results for a set of "keywords". Commonly used searches can easily return millions of … Continue reading PPC vs SEO: Is it Really a Battle?
Modern brands involve more than a company logo and some packaging design. They should also encompass the customer experience. Customers change over time, and so do markets. So for any business that intends to survive in the market, the question that should be examined regularly is relevance. How relevant is a product or business model … Continue reading The fickle world of brand fashions
You’re at the supermarket and you fill up your trolley with some items. You head to the checkouts, but decide to leave your trolley behind while you check something else first. Do you do this a lot? Unless you are shopping with a small child that suddenly needs a trip to the toilet, it isn't … Continue reading I have a stalker… it’s an ad
You would think that retailers would be experts in coping with the Christmas rush. Afterall, it is their busiest time of the year. In the world of US retail, the mythical aura of the Black Friday sales at the end of November holds an enormous significance. It is meant to herald the date at which … Continue reading The #ClickFail Christmas retail meltdown
Twitter is a raucous din of twitter bots and auto retweets. Trying to be heard over the screech of continuous idle chatter are the human voices. When you first set out to build a Twitter audience, the first thing you really need to consider is credibility. How can you convince anyone that you are worth … Continue reading How to tweet like a human