Twitter is a raucous din of twitter bots and auto retweets. Trying to be heard over the screech of continuous idle chatter are the human voices. When you first set out to build a Twitter audience, the first thing you really need to consider is credibility. How can you convince anyone that you are worth … Continue reading How to tweet like a human
In B2B product sales you can always bet on one simple thing. A prospect will browse through your website at some point in the sales process. The reason for the visit, and the path the prospect took to find you are obviously important. Maybe you have already swapped business cards with the prospect at a … Continue reading Building trust, and your B2B sales inquiries
Ever wondered what people are saying about you behind your back? In B2B, the issue often crops when people start trying to explain poor sales, or when a major client decides to walk away. Soul searching and fingerpointing can only get you so far. Eventually someone will decide to spend more time and energy listening … Continue reading They said what?