Email marketing has been a mainstay of B2B marketing for more than a decade, and still greatly outperforms social media marketing and Facebook advertising - when you measure actual product sales. In B2B marketing, email marketing often means a regular newsletter. The purpose can be quite simple - to remind prospects that you exist, and … Continue reading 4 email marketing mistakes that can sabotage revenue
Search engines are an important pathway for prospects to find your business. Google dominates search, and directly influences how easily prospects find you when they are searching for new suppliers and products. So called "organic" search results are the standard Google results for a set of "keywords". Commonly used searches can easily return millions of … Continue reading PPC vs SEO: Is it Really a Battle?
Twitter is a raucous din of twitter bots and auto retweets. Trying to be heard over the screech of continuous idle chatter are the human voices. When you first set out to build a Twitter audience, the first thing you really need to consider is credibility. How can you convince anyone that you are worth … Continue reading How to tweet like a human
Everyone loves a gadget. Particularly gadgets that helps us spend another few minutes on the couch, rather than cleaning up after someone else. Getting machines to do our dirty work is nothing new. Some of us live our lives with robotic vacuum cleaners, cars that park themselves, fridges that tell us what food we need … Continue reading The social robot
Social media has moved quickly from a geeky plaything to a crucial tool. Most people have flocked to sites like Facebook for a very simple reason. They are using them to organise their social lives, and stay in touch. Given the size of the crowd, it is hardly suprising that some businesses have leapt at … Continue reading Why a social media policy will save your bacon
Ever wondered what people are saying about you behind your back? In B2B, the issue often crops when people start trying to explain poor sales, or when a major client decides to walk away. Soul searching and fingerpointing can only get you so far. Eventually someone will decide to spend more time and energy listening … Continue reading They said what?