3 Tactics for milking your B2B cash cows

In B2B enterprise sales, repeat business is absolutely essential. When you need to convince a business to make a significant investment in equipment or change suppliers, you will typically need to influence several stakeholders, and overcome multiple objections. Throw in some complex procurement and tender processes, and it can all add up to significant time … Continue reading 3 Tactics for milking your B2B cash cows

Why a social media policy will save your bacon

Social media has moved quickly from a geeky plaything to a crucial tool. Most people have flocked to sites like Facebook for a very simple reason. They are using them to organise their social lives, and stay in touch. Given the size of the crowd, it is hardly suprising that some businesses have leapt at … Continue reading Why a social media policy will save your bacon