3 Tactics for milking your B2B cash cows

In B2B enterprise sales, repeat business is absolutely essential. When you need to convince a business to make a significant investment in equipment or change suppliers, you will typically need to influence several stakeholders, and overcome multiple objections. Throw in some complex procurement and tender processes, and it can all add up to significant time … Continue reading 3 Tactics for milking your B2B cash cows

I have a stalker… it’s an ad

You’re at the supermarket and you fill up your trolley with some items. You head to the checkouts, but decide to leave your trolley behind while you check something else first. Do you do this a lot? Unless you are shopping with a small child that suddenly needs a trip to the toilet, it isn't … Continue reading I have a stalker… it’s an ad

The #ClickFail Christmas retail meltdown

You would think that retailers would be experts in coping with the Christmas rush. Afterall, it is their busiest time of the year. In the world of US retail, the mythical aura of the Black Friday sales at the end of November holds an enormous significance. It is meant to herald the date at which … Continue reading The #ClickFail Christmas retail meltdown