4 email marketing mistakes that can sabotage revenue

Email marketing has been a mainstay of B2B marketing for more than a decade, and still greatly outperforms social media marketing and Facebook advertising - when you measure actual product sales. In B2B marketing, email marketing often means a regular newsletter. The purpose can be quite simple - to remind prospects that you exist, and … Continue reading 4 email marketing mistakes that can sabotage revenue

Voting for the next top spammer

There was a time when spamming had few consequences. Before you decide to overshare your next product offer and blast emails to everyone on your database, it is worth understanding some of the underlying technologies within the email system. Spammers are estimated to generate a huge proportion of email traffic every day. In January 2013, … Continue reading Voting for the next top spammer

Email or e-Fail?

Email marketing often seems like the dodgiest area of marketing. Against all the odds, every day brings emails informing me that I have managed to win lotteries I never entered. I have lost count of the number of widows seeking to transfer their fortune from exotic third world locations, and strangers looking to sell me … Continue reading Email or e-Fail?

Clueless emails and overflowing inboxes

Sloppy email marketing can be very irritating for customers and prospects, and industry benchmarks illustrate the dire quality of most material. It is a numbers game, and despite the huge volumes of emails, the amount of clicks generated is very low. When it comes to email marketing campaigns and newsletters,  the current Australian benchmark is … Continue reading Clueless emails and overflowing inboxes