Voting for the next top spammer

There was a time when spamming had few consequences. Before you decide to overshare your next product offer and blast emails to everyone on your database, it is worth understanding some of the underlying technologies within the email system. Spammers are estimated to generate a huge proportion of email traffic every day. In January 2013, … Continue reading Voting for the next top spammer

Email or e-Fail?

Email marketing often seems like the dodgiest area of marketing. Against all the odds, every day brings emails informing me that I have managed to win lotteries I never entered. I have lost count of the number of widows seeking to transfer their fortune from exotic third world locations, and strangers looking to sell me … Continue reading Email or e-Fail?