3 Tactics for milking your B2B cash cows

In B2B enterprise sales, repeat business is absolutely essential. When you need to convince a business to make a significant investment in equipment or change suppliers, you will typically need to influence several stakeholders, and overcome multiple objections. Throw in some complex procurement and tender processes, and it can all add up to significant time … Continue reading 3 Tactics for milking your B2B cash cows

The fickle world of brand fashions

Modern brands involve more than a company logo and some packaging design. They should also encompass the customer experience. Customers change over time, and so do markets. So for any business that intends to survive in the market, the question that should be examined regularly is relevance. How relevant is a product or business model … Continue reading The fickle world of brand fashions

I have a stalker… it’s an ad

You’re at the supermarket and you fill up your trolley with some items. You head to the checkouts, but decide to leave your trolley behind while you check something else first. Do you do this a lot? Unless you are shopping with a small child that suddenly needs a trip to the toilet, it isn't … Continue reading I have a stalker… it’s an ad