Search engines are an important pathway for prospects to find your business. Google dominates search, and directly influences how easily prospects find you when they are searching for new suppliers and products. So called "organic" search results are the standard Google results for a set of "keywords". Commonly used searches can easily return millions of … Continue reading PPC vs SEO: Is it Really a Battle?
In B2B product sales you can always bet on one simple thing. A prospect will browse through your website at some point in the sales process. The reason for the visit, and the path the prospect took to find you are obviously important. Maybe you have already swapped business cards with the prospect at a … Continue reading Building trust, and your B2B sales inquiries